REFRESH UX is an innovative perspective on user centered design. UX should not only be about the science of ensuring something is “usable,” but should emphasize the art of creating “useful experiences.”
Useful & Usable
A balanced approach to the art and science of design means not shying away from experimenting with visuals, and interactive prototypes throughout the entire process to create discussion, gain feedback and actually feel what the experience could be. Yes, every plan should include a fair amount of testing with actual users to validate concepts and fine tune usability, but we can’t overlook the value of a well thought out design idea. Users help us understand what is usable, designers create what is useful.
A balanced approach of visualization & validation is fundamental for successful modern design.
- Mark DiSciullo
REFRESH UX was founded by Mark DiSciullo. Mark designs innovative business solutions, employing a blend of insightful user research methodologies, effective visual design, and meaningful success metrics.
Mark has been working as an Experience Design professional for over 15 years. He has successfully designed many types of business productivity applications, dynamic eCommerce websites, mobile applications, and immersive digital experiences.
Mark’s audience-centered design methodologies, which strive for a balance of visualization and validation, have provided actionable insights and design recommendations for clients in the financial, pharmaceutical, retail, entertainment, and non-profit industries around the globe. He has helped clients ensure successful design outcomes by guiding strategies for User Research, Audience Analysis, Competitive Analysis, Information Design, Interaction Design, Visual Design, and Web Measurement Analysis.
When Mark’s not immersed in wireframes and prototypes, he enjoys being a husband, a Dad, a visual designer, videographer, and trying to decide which of his many vintage guitars to play today.